Thriving: Laura Ingraham’s Ratings Remain High After Liberal Boycott

Two weeks ago, advertisers were pulling their support of Laura Ingraham’s Fox News show as if running spots on “The Ingraham Angle” was going to throw them into immediate bankruptcy. Driven by Parkland survivor David Hogg’s threatened boycott of Ingraham’s advertisers, weak-kneed companies followed one right after another as they ran for the exits. All this because Ingraham made a tweet gently mocking Hogg for whining about his college rejections.

But perhaps all hope is not lost for the firebrand conservative. Not only has Fox News declined to censure or punish Ingraham in any way, they have rallied behind her in a way that made us love the channel more than we already did. Furthermore, her ratings upon returning from vacation were equal to her ratings before this controversy began, proving that Hogg and his minions did no real damage to her brand. And perhaps best of all, there are already signs that companies that pulled out in the immediate aftermath of the Hogg controversy are now starting to rethink their haste.

On Friday, Ace Hardware announced that they were going back on their decision to yank their ads from “The Ingraham Angle.” In an interview with The Hill, a spokesman for the company said they would maintain their support for the show.

“The information we had at the time of the initial request was incomplete and we apologize for that,” a spokesman said. “Advertising on any network or show is in no way an endorsement from Ace of the content contained or spoken within that program. We appreciate the different points of view from our customers, and believe people should be treated with respect and civility. At this time, we have not altered our current media schedule; however, we regularly review our media strategy.”

That’s not exactly a ringing endorsement of “The Ingraham Angle,” but you can certainly hear the tones of “Oh, we might have spoken too soon” in that statement. A company like Ace Hardware is naturally going to depend more heavily on the support of conservatives; liberals don’t do home repair as a general rule because they don’t have homes to repair.

Okay, okay, we don’t really know if that’s true, but it does SEEM true…

“We love @AceHardware!” tweeted Laura Ingraham on Friday. “We’re buying a wheel barrow and other gardening tools at @AceHardware this weekend.”

As long as Ingraham’s ratings stay at the top of the pile, more advertisers will either return or rush in to fill in the gaps. The left took their best stab at silencing dissent and they failed. May it ever continue to be so.

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  1. What you say is true but an audience is worthless unless unless a sponsor is willing to buy some time to sell their goods and services. The advertisers are ashamed to have their names associated with the reckless mouth of Laura Ingraham. So FOX is willing to eat the losses associated with her mean spirited attitude. Let them suffer.

      • Got a list of those pulling their ads on The Ingraham Angle and will be sure to boycott all of them. Sticking up for a Soros-funded squirt is a travesty. This kid cared not about the victims of the massacre but about what Soros could do for him and he is exploiting it to his advantage. When his 15 minutes is up, he will be a miserable puppet.

    • Laura will pick up new advertisers. They go where the people are. The old advertisers are losing clients and customers (and money) as we speak. My family and I will no longer do business with them.

    • Ray Hill Do You Live In The Ghetto”? What a Naive Self Centered Comment. You Lefties Hate the Truth..Or..You are Just to stupid To See Past your Socialist Ways.. GO LAURA””!

    • She rightfully challenged the “whining” anti second Amendment Hogg on his whining about not getting into the schools he hoped for. Wake up. That is called life. Hogg had just better hope he gets into one of the schools that has special “snowflake” provisions. You sound like you already are one …

  2. Ray Hill. Stop being a left over school yard bully. Laura Ingraham has a right to say the truth about David Hogg who, BTW, is about as foul mouthed as anyone I’ve heard! Time will tell that he is an attention seeker! Shame on you liberals for wanting to drown the free speech of conservatives! Laura Ingraham is a wonderful mother of 3…yes…THREE..Adopted kids and haS overcome cancer. She tells the truth and tells it like it is! If that is too much for you, then “get over it” sweetheart!🧐 Grandma from Florida🧓🏻🌺🌴

  3. You go Sylvia stuart! Ray Hill can’t seem to accept the truth that Laura Ingraham tells. Ray, if you can’t face the heat, get the heck out the kitchen!

  4. I find it interesting that anyone could resent “free speech”; you listen to Hogg (ironically, he is a pig!), yet, you condemn Ingraham. Stupid liberals are being led down a horrible path; they are being so manipulated by the left and corrupt democrat leadership. I cannot understand anyone voting for a democrat at this time. They are the epitome of trash, lowlife animals who are spoiled babies. Oh, BTW, they are rich people who could care less about you and what you need.

  5. I have yet to see or hear any of the ladies broadcasts. That said, it would appear that a lot of people, her “fans” and others too are not much impressed with Anti Ingram hysterics , which might speak highly of people.

  6. David Hogg is a kid, a 17-year old who knows nothing about life. He is being used by the leftists, and he is getting a platform for some publicity. How disgusting! He will eventually fade away and perhaps grow up a little.

  7. A 17 year old has no business trying to tell adults what to think & do. He is still a baby when it comes to common sense. I have been raised in a different generation. We were taught to respect our elders. If we disagreed we were not allowed to say so. As a 77 year old I have lived through a lot of Presidents. I respect that office & cannot tolerate the disrespect this baby Hoagg has shown to our government or his own peers. He has a lot to learn about life & our government. You people who have said you admire his actions have a lot to learn too. Mr. Obama needs to get his head out of Soros & his wife’s behind & step aside for the current administration. The guts of this country will never follow anyone who demands that we agree with your policies or your actions. That is not what Americans do. We stand shoulder to shoulder together & respect our
    Country & the people in it. Do not tell us we must change & welcome the world into our way of life! We will never give up our freedoms for the racial bigots of the left. Mr Obama has done more harm to our freedom than any President before him. He is a baby to our way of life too. We will not be silenced or be disarmed.

  8. I find it very reassuring that the little Hogg brat appears to have been a very brief flash in the pan. At least I hope that is the way of it. I have a real problem with business people who react to kids like him so readily.

  9. This is a commentary on the feckless [leaders?] of these corporations OR their delegation of Responsibility to a progressive that believes a 16 year old being USED by the anti-gun/anti Constitution useful idiots is worthy of anything but Sympathy instead of Empathy!

  10. Laura,
    It seems to me that advertisers who pulled out of the Rush Limbaugh show during a liberal boycott, are never allowed back. You should do that Laura. I would never take back these spineless, gutless, squishy companies. They need to push back on these leftists. After all, THIS IS AMERICA. We have free speech. We have a right to dissent, to debate and disagree says one disgraced leftist named Hillary Clinton.
    In the meantime, keep up the good work Laura.

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