Documentaries aren’t necessarily known for burning up the box office, but Michael Moore has been plugging his new anti-Trump documentary Fahrenheit 11/9 in so many places that one might have expected the movie to do some decent business. It was, after all, created in a lab to appeal to all of those hardcore #Resistance liberals who want nothing more than to see President Trump taken down by any means necessary. Surely they would want to come out and support the socialist filmmaker in his crusade to be part of the solution, right?
Well, if the early returns from Deadline are any indication, the answer is a resounding no. Despite opening wide across America, the movie only pulled in about $3 million over its opening weekend, a dismal showing by any standards. It’s not as if this was just playing in art house movie theaters; this movie opened on more than 1,000 screens across the country. If it was going to make a wave, it would have done so on its first weekend. Expect to see this pile of propaganda trash on Netflix before the year is out.
No one was expecting the movie to beat the box office, but industry projections had it making at least $6 million in the opening weekend. The reality is it failed by half. All we’ll say is that if the November midterms follow a similar pattern, the Democrats will not only fail to take the House, they might actually lose what numbers they have in Washington already. Wouldn’t that be sweet…
But we digress.
Moore named his new movie Fahrenheit 11/9 both to reference the day after the Trump election and to reference his biggest hit: The anti-Iraq War documentary Fahrenheit 9/11. But that reference only makes the comparison that much more embarrassing. Moore’s 2004 documentary ran up more than $24 million in its opening weekend and went on to gross more than $100 million before it was all said and done. This movie will be lucky to clear $10 million before distributors yank it out of theaters. Sure hope Moore didn’t invest any of his own money in this tripe.
In some ways, though, this result is hardly surprising. Why would Americans pay their hard earned money to see a piece of anti-Trump propaganda when they can get it for free on…oh, every news channel, every newspaper, every left-leaning website, YouTube, Google, Twitter, and on and on. If there is such a thing as market saturation, well, the Anti-Trump industry has reached it. Moore just didn’t stand a chance.